Value-Driven Sales for Veterinary Professionals: Strategies for Success

Master effective communication to showcase the value of veterinary care, address cost concerns, build trust, and avoid jargon. Learn to handle objections, review estimates, and ensure follow-up care for lasting client relationships.

Rachel Teichberg, CVPM, CVBL, CCFP
5.0 /5
(5)

Description

In today's veterinary landscape, effective communication is key to ensuring clients understand the value of the care their pets receive. This course equips you with the skills to confidently communicate the value of your services while addressing cost concerns. You'll learn how to build trust through transparency, avoid pitfalls like medical jargon, and make compelling recommendations. This session also covers practical techniques for handling objections, reviewing cost estimates, and ensuring follow-up care solidifies long-term client relationships.  

This course is RACE-approved for 1.0 CE credit.

What You Will Learn

Understand how to communicate value versus cost in a way that builds client trust and confidence.
Learn how to avoid medical jargon and choose client-friendly language that enhances understanding and decision-making.
Master strategies for making strong, value-driven recommendations and reviewing cost estimates effectively.
Develop techniques for handling common objections and ensuring follow-up care strengthens client relationships.

Who This Course is For

The content is recommended for all team members.

    Instructor

    instructor

    Rachel Teichberg, CVPM, CVBL, CCFP

    Head of Education and Program Development

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    Recent Reviews

    • Avatar
      Samantha
      (5)
      Value driven sales

      Loved it!!!

    • Avatar
      Alexis
      (5)
      Very useful

      While I implement many of the techniques listed here already, as I am opening a practice I really appreciated the review and recommendations to help guide team training. I also realized I need to be more cognizant of presenting difficult situations in a more positive and solutions based way. Rachel was approachable and practical in her delivery.

    • Avatar
      Shania
      (5)
      Well explained and thought out!

    • Avatar
      Jennifer
      (5)
      Great Course! Very important topic for all team members.

      Excellent outline; each section was well-explained with great examples

    • Avatar
      Tammy
      (5)
      I would call it communicating value . anything involving the word sales in usually a pass for me.

      outstanding information. In going to have all my medical team and csr's watch this.

    FREE!

    Free for VGP Elite Members

    • 1.0 Hour
    • RACE Approved
    Learn More